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Motorola Solutions

Motorola Solutions looked to Salty Studios to integrate their newly created brand narrative, Advancing the Lifeline, into their digital brand guidelines website.  Salty Studios unified their brand story to product level messaging in a way that makes it clear to their agencies and employees its role and how it lives alongside their core brand.


In addition to copywriting, Salty Studios created detailed visual guidelines for the brand narrative. The visual guidelines focused on all areas of design and messaging from typography, photography style to video templates and layout examples.